C.V.

STRATEGY & PLANNING

• SVP, Consumer Immersion – OTX Research, New York, NY 2009-today
  • Providing strategic insight through online collaborative and co-creative techniques for exploring, developing and understanding consumers, brands and ideas.
  • Clients include: KRAFT, Butterball, Disney, Bloomberg, Fox International, Reader’s Digest, The Disruption Consultancy, Mullen & many others
• Partner: Innovation, Qualitative – Hall & Partners, New York, NY 2005-2009
  • Qualitative research for developing strategy, communications, design and media plans.
  • Clients included: Möet-Hennessy, DIAGEO, Microsoft, UPS, eBay, NASCAR, FootJoy, Merck, Guiding Light & As the World Turns & many others.
  • Presented paper with Steve Pagan at ARF re:think 2008: The Involved Customer: How Brands Invite Consumers to Co-Create, Innovate, and Participate in Social Media, And Why Those People Accept
  • Published paper with Vanella Jackson in AdMap July/August 2009: Shifting Consumer Values and Brand Perceptions in Recession
• Brand Strategy Consultant – New York, NY 2003-2005
  • Mad Dogs & Englishmen/Mad Logic, New York, NY:  Clients included Sci-Fi Channel, USA Network, Tr!o Network, InHD, The Clio Awards
  • Wide Idea, San Francisco, CA:  Clients included Sony Consumer Electronics, Mandalay Bay Hotel, Juicy Couture
• Legal Researcher – New York, NY 2004-2005
  • V-Day: V is for Vote (Eve Ensler’s PAC opposing violence against women): Materials included candidate score card for 2004 Presidential election
  • Cardozo Program in Jewish Law & Interdisciplinary Studies: Events included global conference on authentic sources of law
• Business Development – Hollywood Media Corp. – New York, NY 2002-2003
  • Developed white papers for VOD channels Hollywood on Demand & Broadway on Demand
• International Editorial – Weider Publications – Woodland Hills, CA 2002
  • Developed and managed international adaptation, online asset portal development and archival process for Natural Health and Fit Pregnancy,among other consumer-focused publications
• International Account Planning – TBWA\Chiat\Day – Los Angeles, CA 2000-2002
  • Developed and managed international adaptation of worldwide campaign launches, prepared creative briefs, conducted brand audits and consumer research for Apple and FileMaker
• Management, Licensing & Fulfillment – Intercontinental Absurdities/Zappa Records, Studio City, CA 1999-2000
  • Managed requests for synchronization rights, use of likeness, performance licenses and merchandising; advised the CEO on opportunities for brand exposure; streamlined and outsourced redundant processes

WRITING

• Creative Director – Prentiss, Bernstein & Jones Interactive – North Hollywood, CA 1999
  • Clients included: USA Network, Ron Herman, Air Royale International air charter, Mobelwerks, South Umpqua Bank
• Freelance Copywriter – TBWA\Warszawa – Warsaw, Poland 1997
  • Clients included: Amplico Life Insurance & Reinsurance, ITT Sheraton Warsaw
• Creative Assistant – Wieden + Kennedy, Portland, OR 1997
  • Clients included: Microsoft, MSN Network, MGD

EDUCATION

• Benjamin N. Cardozo School of Law, New York, NY: Juris Doctor: June 2005
  • Executive Editor, Cardozo Journal of International and Comparative Law
  • Executive Editor, Cardozo Insider

• University of Oregon, Eugene, OR: BA, Political Science & Journalism: June 1998
  • Publisher, Oregon Commentator
  • Host of “Campus Talk”, KWVA 88.1FM